Ship or Pickup in our Shop
We offer shipping of most of our products (restrictions apply), or you can order online for pickup in one of our shops.
See something you like and have a question, just call: 212-242-6031 for our West Village ship, or 718-745-2590 for our Bay Ridge shop.
We built this site with your security as a priority.
Both shops open every day at 7:30AM. We close at Midnight, except Friday and Saturday we close at 1AM
Family Owned Since 1974
Rocco Sr. started on his American Dream when he left his native Italy for a new life in NYC when he was 16. He arrived on January 1, 1957 and started working as a dishwasher in a bakery in the West Village. Few years later he became a head pastry chef and eventually bought the shop on Bleecker Street in the West Village in 1974. In 2010 Rocco Sr. retired, leaving his children to carry on that dream. The children have now expanded to wholesale and a new shop in Bay Ridge Brooklyn.
Made in New York City
All our products are made in our shops using only the finest ingredients available. Still made by hand, our staff uses the same equipment and techniques that Rocco Sr. learned when he arrived. We do not use trans fats or artificial ingredients in our baking.